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Positive FX


Positive FX is our end-to-end, integrated marketing system that manages all activities, media and personnel throughout a campaign, while having the ability to measure activity using analytical tools. We enable you to deliver relevant content at the exact time when your campaign will have the biggest impact.




Variable-data printing
VDP is an effective form of print on-demand, where text, graphics and images may be changed from one printed piece to the next. The reponse rates can increase from 200% to 400% over tradional static printing.
PURL (personalize URL)
PURLs are personalized URLs pre-generated for each recipient. These URLs take recipients to customized landing pages. This method can improve response rates up 400% to 800% over traditional static printing.
QR Codes
These codes are printed on transitory media and when captured by your cell phone, it sends the recipient to a designated web site. This is just another innovative technology of increasing marketing response rates.
The benefits of VDP use:
Messages are more relevant
   
True 1:1 marketing
   
Shown to increase reponse
 
The benefits of PURL use:
Real-Time tracking
   
Prospect engagement
   
Data collection tool
 
The benefits of QR Codes use:
New mobile technology
   
Increase response rates
   
Quick and convenient
 


Current Media Responses


Lead Generation


This is Positive FX most valuable tool.
All leads can be instantaneously sent via text or email to designated personnel (management, sales, vendors, CSR etc.) within minutes. All correspondence is recorded and can be viewed on client dashboard or downloaded for future use. Leads delivered so fast, you will hear the "WOW" in your client's voice, when you reach them within minutes.

Interesting Sales Facts:
The odds of your sales staff contacting a lead within 5 minutes vs. 30 minutes increases 100%.

The odds of your sales staff qualifying that lead within 5 minutes vs. 30 minutes increases 21%.

Reporting


Generate powerful reports, gaining immediate insight into the effectiveness of your campaign. A password protected dashboard provides 24/7 real time reporting with every campaign.

Sample of Dashboard